To change, a firm must have a clear vision of the desired end state

The reputation of a licensor will be jeopardized by a licensing agreement if the licensee ________

A) markets competing products for significantly lower prices B) uses the licensing asset to create products of poor quality C) refuses to pay the agreed upon royalties to the licensor D) does not guarantee future expansion in the market

A(n) ________ technology development process decides if a particular technology will be purchased or developed by the company

A) strategic B) managerial C) operational D) transactional