The reputation of a licensor will be jeopardized by a licensing agreement if the licensee ________
A) markets competing products for significantly lower prices
B) uses the licensing asset to create products of poor quality
C) refuses to pay the agreed upon royalties to the licensor
D) does not guarantee future expansion in the market
B
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Which of the following items may be considered alimony?
a. Payments Mr. Stone made under a written separation agreement for the mortgage and real estate taxes on a home he owned by himself and in which his former spouse lived rent-free. b. Noncash property settlement. c. Payments made for the 3-month period after the death of the recipient spouse. d. Payments made to a third party on behalf of the former spouse for the former spouse's medical expenses.
Which of the following statements about questionnaire design is incorrect?
a. In the introduction section, one should include a general description of the study. b. One should ask the easy questions first before going to more specific questions c. In a given section of the questionnaire, one should mix and match different measurement formats to keep the respondent's interest d. Personal questions should be asked at the end of the survey e. One should end the survey with a thank you statement