ROMI helps marketers allocate marketing funds based on ________ rather than on ________
A) instinct; data
B) budgetary limitations; guesswork
C) creativity; accountability
D) metrics; analytics
E) qualitative measures; quantitative measures
B
Business
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A firm should choose all five promotional elements in its promotional mix and use them in equal degrees
Indicate whether the statement is true or false a. True b. False
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