The level of satisfaction in a consumer survey exemplifies a(an)
a. nominal scale
b. ordinal scale
c. interval scale
d. ratio scale
B - Ordinal scale
You might also like to view...
Trusting users to do key escrow is risky because ________
A) the user may not do it B) the user may not be able to find the key later C) the user may refuse to give it up if fired D) All of the above
With the compensation approach to handling objections, the salesperson:
A) will allow the customer to talk about his or her fears and worries, then relate how another customer had similar fears and how the product being sold met those fears or worries. B) answers the objection directly. C) will reply "yes, but ..." and then explain how the product's benefits will answer the customer's objection. D) avoids confrontation by sympathizing with the customer, then provides the correct information.