A firm should choose all five promotional elements in its promotional mix and use them in equal degrees
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
A firm may choose not to use all five promotional elements in its promotional mix, or it may choose to use them in varying degrees.
Business
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In a ________ strategy, managerial control is highly centralized and major decisions for the company's international operations are made at the company's headquarters in the home country
A) multidomestic B) franchising C) global D) distributed E) transnational
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