________ costs are typically associated with early entrants into a market and avoided by later entrants.

Under ________, the idea is that retailers plan marketing and strategy for an entire group of products rather than on a brand by brand basis

A) category management system B) value chain system C) mass marketing system D) hybrid system

When determining a product's potential in numerous foreign markets, it is usually best to assume that buyers have identical needs and purchasing habits across the markets

Indicate whether the statement is true or false