When determining a product's potential in numerous foreign markets, it is usually best to assume that buyers have identical needs and purchasing habits across the markets

Arrow is "a different kind of company, manufacturing a different kind of a car"; the RoadPro is "like nothing else." Statements such as these reflect a firm's ________

A) portfolio B) marketing segment C) positioning D) marketing mix E) mission statement

Which of the following is true regarding contract validity?

A) A unilateral contract is unenforceable. B) A voidable contract is one that has no legal effect because one of the essential elements is missing. C) A voidable contract is one in which a party may avoid his/her obligation under that contract. D) An executory contract is also unenforceable. E) A void contract is one where a party has the option to avoid his/her contractual liability.