Dimetrio has developed an advertising plan that he believes may increase sales for his company and sends it to his supervisor for comments. This is an example of __________ communication

a. vertical
b. upward
c. horizontal
d. downward

B

Communication & Mass Media

You might also like to view...

Somatyping divides people into 3 basic body types

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following illustrates the flow of influence asserted by the two-step flow theory?

a. media -> publics -> spokespeople b. early adopters -> media -> publics c. publics -> media -> early adopters d. media -> early adopters -> publics

Communication & Mass Media