Dimetrio has developed an advertising plan that he believes may increase sales for his company and sends it to his supervisor for comments. This is an example of __________ communication
a. vertical
b. upward
c. horizontal
d. downward
B
Communication & Mass Media
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Somatyping divides people into 3 basic body types
Indicate whether the statement is true or false
Communication & Mass Media
Which of the following illustrates the flow of influence asserted by the two-step flow theory?
a. media -> publics -> spokespeople b. early adopters -> media -> publics c. publics -> media -> early adopters d. media -> early adopters -> publics
Communication & Mass Media