Which of the following illustrates the flow of influence asserted by the two-step flow theory?
a. media -> publics -> spokespeople
b. early adopters -> media -> publics
c. publics -> media -> early adopters
d. media -> early adopters -> publics
d. media -> early adopters -> publics
Communication & Mass Media
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"I'm going to talk about the sport of racquetball, including the history of the game, some of the basic equipment used when playing racquetball, and some of the health benefits derived from the sport." This is an example of
A) a blueprint statement. B) a specific purpose. C) an attention-getter. D) a general purpose.
Communication & Mass Media
This perspective asks what characteristics make us fundamentally human in order to assess standards of ethical judgment
a. rhetorical perspective b. legal perspective c. situational perspective d. human nature perspective
Communication & Mass Media