The ability to judge relative distances between things accurately is called _____
A. near and far vision
B. depth perception
C. response orientation
D. visualization
E. visual color discrimination
B
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Harry's caters to the clothing needs of men, manufacturing two different lines of fashion based on the purchasing power of its customers. One product line caters to the needs of affluent, middle-aged men, and the other line targets younger, up-and-coming professionals. Harry's most likely segments the consumer market based on ________ variables.
A) geographic B) psychographic C) universal D) demographic E) behavioral
Promotion activities for which of the following types of products are most likely to be highly targeted to very specific audiences?
A) specialty products B) context products C) consumer products D) shopping products E) staples