Harry's caters to the clothing needs of men, manufacturing two different lines of fashion based on the purchasing power of its customers. One product line caters to the needs of affluent, middle-aged men, and the other line targets younger, up-and-coming professionals. Harry's most likely segments the consumer market based on ________ variables.
A) geographic
B) psychographic
C) universal
D) demographic
E) behavioral
D
Business
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For an organization, the first step in the management function of controlling is to
What will be an ideal response?
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Money-market mutual funds (MMMFs) provide an alternative to traditional liquid investments offered by financial institutions. What are/is the advantage(s) of an MMMF?
A) High interest rates B) Check-writing privileges C) Minimal risk D) Convenience—deposits made through payroll deductions E) All of the above are correct.
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