Promotion activities for which of the following types of products are most likely to be highly targeted to very specific audiences?
A) specialty products
B) context products
C) consumer products
D) shopping products
E) staples
A
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Serena wants to buy a pair of sunglasses. She decides to buy it from Seekart, an online retail store
Seekart uses an automated system to process its customers' purchases and sends the information to the manufacturer's warehouse, which directly ships the required products to the customers. This system employed by Seekart is called a(n) _____. a. job shop b. assembly line c. materials management system d. order processing system
Which of the following best illustrates a value-driven retail strategy?
a. a retailer's setting goals and using its strategy to attain them b. a retailer's reducing prices to the lowest possible level c. a retailer's having prices appropriate for the level of products and customer service d. a retailer's integrating all plans and activities to maximize efficiency