HSBC positions itself as "the world's local bank." A recent advertising campaign consisted of about 20 ads centered on the theme that "different values make the world a richer place"
HSBC use of different cosmetic variations in their ads while repeating the same advertising theme is an attempt to avoid ________.
A) advertising wearout
B) the three-hit theory
C) stimulus differentiation
D) rehearsal
E) stimulus generalization
A
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Tracy has been part of a work group for some weeks now. She has slowly become well-acquainted with the other members and even made some new friends. Although in the beginning there were a few arguments and fights, they were resolved with time and Tracy feels a definite sense of team spirit that gets her excited about work. According to Tuckman's five-stage model of group development, which of the following stages is Tracy's group experiencing?
a. Performing b. Norming c. Storming d. Adjourning e. Forming
The interpretation of sample accuracy uses the following logic: If you use a sample size with an accuracy level of ±5%, when you analyze your survey's findings, ________
A) they will be about +5% of what you would find if you performed a census B) they will be about -5% of what you would find if you performed a census C) they will be about +95% of what you would find if you performed a census D) they will be about -95% of what you would find if you performed a census E) they will be the same as what you would find if you performed a census