The interpretation of sample accuracy uses the following logic: If you use a sample size with an accuracy level of ±5%, when you analyze your survey's findings, ________
A) they will be about +5% of what you would find if you performed a census
B) they will be about -5% of what you would find if you performed a census
C) they will be about +95% of what you would find if you performed a census
D) they will be about -95% of what you would find if you performed a census
E) they will be the same as what you would find if you performed a census
D
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Which of the following is a source of loan volume data?
A. Commercial bank call reports. B. Data on shared national credits. C. Commercial databases. D. All of the above. E. Only the Federal Reserve has this data.
A group of people drawn together from all agency affiliate organizations and whose purpose is to create ideas rather than ads is:
A) a service cluster. B) a communications integration team. C) an in-house generalist team. D) an agency conglomeration. E) a creative clustering.