Deep Blue Oceans, a public relations firm,works on a strategy to come up with multiple creative stories to generate coverage in the news media for their clients
What obstacle does a firm like Deep Blue Oceans face, which makes it necessary to work on multiple stories instead of focusing on just one, and why doesit face such a hurdle?
a. Shrinking news hole; because theincrease in Internet advertising has caused most dailies and magazines to reduce the number of pages and space
b. Stringency of media gatekeepers; because reporters and editors are extremely meticulous indecidingwhat information qualifies as newsworthy and able to be published or broadcast
c. Fragmentation of traditional mass media; because it is no longer possible to reach the larger public through a single medium
d. Information overload; because the firm's news may never get audience attention due to the myriad cable channels, online networks, and websites that compete for an individual's attention.
A
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