Jasmine's General Store advertises cans of X-brand tomatoes for $.33 per can, although she does not have any in stock. When customers arrive to buy the tomatoes, Jasmine tells them that her stock of tomatoes has been sold and that she cannot get more at the lower price. She tells customers she has Y-brand tomatoes in stock for $.55 per can, and that the Y-brand tomatoes are far superior to the X-brand. Jasmine is
a. engaging in counteradvertising.
b. employing good business tactics.
c. engaging in bait-and-switch advertising.
d. committing a violation of regulation Z.
Answer: c. engaging in bait-and-switch advertising.
Business
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To speed adoption of a new product, a marketing team should:
A) ensure that features and benefits can be communicated or demonstrated. B) design the maximum amount of complexity into the product. C) discourage limited use on a "trial" basis. D) attempt to make a clean break with existing customer values. E) rely heavily on word-of-mouth marketing.
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