Advertising tracking research does not measure:
A) ad likeability
B) unaided and aided brand awareness
C) unaided and aided campaign recall
D) physiological reactions
D
Business
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The most common form of _____ is the pilfering of items of small value, such as office supplies and small hand tools, or actions such as making copies for their children to use at school or otherwise using company resources to make personal items.
A. violation of governmental regulations B. contract violation C. property risk D. employee theft
Business
________ is an ANOVA technique used when respondents are exposed to more than one treatment condition and repeated measurements are obtained
A) Nonmetric ANOVA B) Contrasts C) Repeated measures ANOVA D) Multivariate analysis of variance (MANOVA)
Business