To speed adoption of a new product, a marketing team should:
A) ensure that features and benefits can be communicated or demonstrated.
B) design the maximum amount of complexity into the product.
C) discourage limited use on a "trial" basis.
D) attempt to make a clean break with existing customer values.
E) rely heavily on word-of-mouth marketing.
A
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Representatives of the U.S. Department of Commerce accompany groups of U.S. businesspeople abroad to meet with qualified agents, distributors, and customers, as part of the:
A. matchmaker program. B. "best prospects" listing. C. SCORE program. D. "comparison shopping service." E. export-import program.
A key component of integrity is to be consistent with your principles, such as a leader not playing favorites when he or she preaches fairness in dealing with people
Indicate whether the statement is true or false.