The distinctive, overarching "personality" of an organization is known as:

Which of the following best describes sales promotion?

A) building good relations with a firm's various publics by obtaining positive publicity B) targeting individual consumers in an attempt to gain immediate responses C) using direct mail and e-mail to communicate with specific customers D) using a marketer's sales force to deliver personal presentations E) encouraging the purchase or sale of products through short-term incentives

Corporate social responsibility primarily involves meeting the prevailing legal and ethical standards

Indicate whether the statement is true or false