Which of the following best describes sales promotion?
A) building good relations with a firm's various publics by obtaining positive publicity
B) targeting individual consumers in an attempt to gain immediate responses
C) using direct mail and e-mail to communicate with specific customers
D) using a marketer's sales force to deliver personal presentations
E) encouraging the purchase or sale of products through short-term incentives
E
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ABC provides a product and installation to be used in conjunction with the buyer's production system. The buyer's system is unusable without ABC's product. The product and the installation are an example of ________
A) three performance obligations B) no performance obligations C) a single performance obligation D) two performance obligations
Daniel went onto an Internet message board and found that his ex-wife, Faye, had posted a message calling him a fat, insensitive jerk who only cared about watching sports on TV. Does Daniel have any protection against Faye making such statements to a potentially large number of readers, some of whom may know Daniel and some of whom may not?