The likelihood that borrowers are ill and would not be able to make interest and principal payments is an example of:

A series of related advertisements focusing on a common theme, slogan, and set of advertising appeals is referred to as a(n):

a. advertising campaign. b. advertising objective. c. media schedule. d. infomercial.

Ads for Gelly candy feature children enjoying the candies with their parents during family trips. Which of the following executional styles of advertising is used by these ads?

a. Slice-of-life b. Lifestyle c. Animated product symbol d. Demonstration