Ads for Gelly candy feature children enjoying the candies with their parents during family trips. Which of the following executional styles of advertising is used by these ads?
a. Slice-of-life
b. Lifestyle
c. Animated product symbol
d. Demonstration
ANSWER: a
The ads for Gelly candies use a slice-of-life style for advertising the product. This executional style depicts people in normal settings, such as at the dinner table or in their car.
Business
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