A series of related advertisements focusing on a common theme, slogan, and set of advertising appeals is referred to as a(n):
a. advertising campaign.
b. advertising objective.
c. media schedule.
d. infomercial.
ANSWER: a
A series of related advertisements focusing on a common theme, slogan, and set of advertising appeals is referred to as an advertising campaign. The objectives of a specific advertising campaign often depend on the overall corporate objectives and the product being advertised.
Business
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Fair value of an asset is the amount at which the asset could be bought in a current transaction between willing parties
Indicate whether the statement is true or false.
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