ABI/INFORM Complete (ProQuest), Business Source Premier (EBSCO), JSTOR Business, Factiva (Dow Jones), and LexisNexis Academic are examples of ________.

As the branch sales manager for a medium sized manufacturing firm you are solely responsible for the sales training for your 10 salespeople. When developing a training program, you would be responsible for all of the following training issues except:

a. where to train. b. who should train. c. what methods to use. d. when to retrain. e. none of the above--- all are involved in the training program.

An alternative to being a market follower in a large market is to be a leader in a small market. This type of competitor is called a ________

A) marketing king B) market nicher C) segment king D) guerilla marketer E) strategic clone