An alternative to being a market follower in a large market is to be a leader in a small market. This type of competitor is called a ________
A) marketing king
B) market nicher
C) segment king
D) guerilla marketer
E) strategic clone
B
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John and Bill work for CompTech Solutions. Bill often comments that John is a typical "marketing researcher" whereas he (Bill) is a "management decision-maker." Assuming that Bill's characterization of John is correct, identify which of the following statements will most likely be false about John?
a. John tends to be a scientific, technical, and an analytical thinker. b. John accepts prolonged investigations to ensure completeness. c. John is sensitive to the cost of obtaining additional information. d. John loves surprises. e. John advocates proactive inquiry into the ever-changing marketplace.
A judgment is considered to be what type of lien?
a. constructive b. voluntary c. general d. specific