_______ is the application of disciplined tactics that predict customer behavior at the micromarket level and that optimize product availability and price to maximize revenue growth
It is applicable to market offerings that include perishable products and opportunities, and markets featuring seasonal or periodic demand.
a. Revenue management
b. IMC planning
c. Situation analysis
d. Value cycle
a
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When GlaxoSmithKline sponsored a weight-loss community in preparation for the launch of its first weight-loss drug, Alli, which of the following was the key benefit of the online community?
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