When GlaxoSmithKline sponsored a weight-loss community in preparation for the launch of its first weight-loss drug, Alli, which of the following was the key benefit of the online community?
A) Consumers did not have commercial interests or company affiliations.
B) Democratization of innovation for lowest-common denominator solutions.
C) Two-way information flow led to useful, hard-to-get customer information and insights.
D) A point of contact for product recalls.
E) One-way communication with customers.
C
You might also like to view...
The decision in INS v. Chadha established that:
a. only the House of Representatives may invalidate a decision of an executive agency b. only the Senate may invalidate a decision of an executive agency c. only a bicameral legislative decision may invalidate a decision of an executive agency d. decisions of an executive agency may not be invalidated by anyone except the president
ECML was standardized by
(a) Visa. (b) Mastercard. (c) A group of e-wallet vendors. (d) All of the above.