What must a firm do to sustain rapid market share growth?
What will be an ideal response?
To sustain rapid market share growth now, the firm must:
• improve product quality and add new features and improved styling
• add new models and flanker products (of different sizes, flavors, and so forth) to protect the main product
• enter new market segments
• increase its distribution coverage and enter new distribution channels
• shift from awareness and trial communications to preference and loyalty communications
• lower prices to attract the next layer of price-sensitive buyers
By spending money on product improvement, promotion, and distribution, the firm can capture
a dominant position. It can trade off maximum current profit for high market share and the hope
of even greater profits in the maturity stage.
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American experimentation with public relations techniques began around the founding of the ________ when ________
A) Massachusetts Bay Colony; George Washington set the Pilgrims free B) nation; colonists disgraced themselves by reminding loyalists that: "Taxation without representation is tyranny" C) republic; colonists tried to persuade King George III that they deserved the same rights as subjects in England D) Associated Press; the Committees of Correspondence disseminated pro-British information
Title VII of the Civil Rights Act of 1964 prohibition against sex discrimination applies equally to
men and women. Indicate whether the statement is true or false