McClary Tires plans to save $20,000, $25,000, $27,500, and $30,000 at the end of each year for Years 1 to 4, respectively. If it earns 3.3 percent on its savings, how much will the firm have saved at the end of Year 4?

Answer the following statement(s) true (T) or false (F)

1. The development of promotion mix strategies involves decisions about which combination of elements in the promotion mix is likely to best communicate the offering to the marketplace. 2. Integrated marketing communication (IMC) is the strategic approach to communicating the brand and company messages to targeted customers in ways that are clear, concise, and consistent and yet are customizable as needed to maximize the impact on a particular audience. 3. The effectiveness and efficiency of promotional strategies are often tracked on the basis of price fluctuations. 4. A promotional campaign attributes promotional expenditures to a particular creative execution aimed at a particular product for the length of the product life cycle. 5. An integrated decision is effectively a separate assessment of whether to invest in promoting the offer through one or more of the elements of the promotion mix.

Which of the following statements is true about Gen Xers?

a. They are a primary target for marketers promoting family-oriented products. b. They control the majority or of America's net worth. c. They spend more on luxury products and services than any other cohort. d. They are the group least affected by the Great Recession.