Answer the following statement(s) true (T) or false (F)
1. The development of promotion mix strategies involves decisions about which combination of elements in the promotion mix is likely to best communicate the offering to the marketplace.
2. Integrated marketing communication (IMC) is the strategic approach to communicating the brand and company messages to targeted customers in ways that are clear, concise, and consistent and yet are customizable as needed to maximize the impact on a particular audience.
3. The effectiveness and efficiency of promotional strategies are often tracked on the basis of price fluctuations.
4. A promotional campaign attributes promotional expenditures to a particular creative execution aimed at a particular product for the length of the product life cycle.
5. An integrated decision is effectively a separate assessment of whether to invest in promoting the offer through one or more of the elements of the promotion mix.
1. TRUE
2. TRUE
3. FALSE
4. FALSE
5. FALSE
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Which of the following is NOT true of search qualities?
A) They may include style, price, or color. B) They can be built into a service for customers to notice. C) Intangible services are more likely to have them than are tangible goods. D) They can be examined prior to purchase. E) They may include smell and texture.
The results of process interventions have been well documented largely because of the relative ease of measuring results associated with this type of intervention
Indicate whether the statement is true or false