Which of the following is NOT true of search qualities?
A) They may include style, price, or color.
B) They can be built into a service for customers to notice.
C) Intangible services are more likely to have them than are tangible goods.
D) They can be examined prior to purchase.
E) They may include smell and texture.
C
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All of the following are components of the Value Analysis Litmus Test, EXCEPT:
A. value proposition B. target market C. customer profile D. key decision criteria E. attention getting message
According to PRIZM, the ________ cluster is characterized by educated, midscale, and multiethnic, urbane couples in America's fast-growing cities
Concentrated in a handful of metros such as Las Vegas, Miami, and Albuquerque, these households feature older home owners, empty nesters, and college graduates. A) beltway boomers B) old milltowns C) cosmopolitans D) young digerati E) winner's circle