Which of the following statements is true about Gen Xers?

a. They are a primary target for marketers promoting family-oriented products.
b. They control the majority or of America's net worth.
c. They spend more on luxury products and services than any other cohort.
d. They are the group least affected by the Great Recession.

ANSWER: a

Gen Xers constitute forty-five percent of households with children, making this generation a primary target for marketers promoting family-oriented products and services.