An example of structured observation would be an auditor performing inventory analysis in a store

Attacking the competitive weaknesses of rivals, adopting and improving on the good ideas of other companies, and deliberately attacking market segments where rivals make a huge profit, are examples of

a. offensive strategies b. blue ocean strategies c. early mover strategies d. defensive strategies

Concentrated marketing is used because

a. risks are lower than normal b. Operating economies can be achieved through specialization in production, distribution and promotion. c. markets are fairly homogenous d. its audience falls into several identifiable segments e. It allows production of the offering "on demand"