Attacking the competitive weaknesses of rivals, adopting and improving on the good ideas of other companies, and deliberately attacking market segments where rivals make a huge profit, are examples of

From the perspective of the corporation, a strong brand image is related to each of the following, except:

A) ability to attract quality employees B) higher level of brand parity C) positive word-of-mouth recommendations by customers D) higher level of channel power

Most written proposals include all of the following components EXCEPT a(n):

A) overview B) schedule C) objective D) hypothesis E) rationale