From the perspective of the corporation, a strong brand image is related to each of the following, except:
A) ability to attract quality employees
B) higher level of brand parity
C) positive word-of-mouth recommendations by customers
D) higher level of channel power
B
Business
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Which of the following is most likely a risk associated with experience-curve pricing?
A) High-volume production facilities are unable to meet demand. B) New technology often leads to productivity problems. C) Demand for the product fluctuates unpredictably. D) Consumers tend to prefer new brands over established ones. E) Aggressive pricing often gives a product a cheap image.
Business
Why might marketers use market-penetration pricing?
What will be an ideal response?
Business