Concentrated marketing is used because
a. risks are lower than normal
b. Operating economies can be achieved through specialization in production, distribution and promotion.
c. markets are fairly homogenous
d. its audience falls into several identifiable segments
e. It allows production of the offering "on demand"
B
Business
You might also like to view...
Paulina believed that the new hires in her department were lazy for failing to make use of the company's expert software system, but the new hires had not been adequately trained to make use of the system. This is an example of _____.
Fill in the blank(s) with the appropriate word(s).
Business
According to surveys, the median age of newly appointed field sales managers is:
a. 26. b. 28. c. 30. d. 32.
Business