Gains (or losses) on sales of marketable securities, as well as any unrealized holding gains (or losses) on investments in available for sale securities, are reported in the income statement

The basic idea behind a CRM program is to assess the value of each customer in the CIF to the firm and then develop standardized programs that appeal to most customers

Indicate whether the statement is true or false

An approach to the study of retailing that stresses activities such as buying, pricing, and personnel practices is a _____ approach

a. strategic b. functional c. institutional d. retail audit