The basic idea behind a CRM program is to assess the value of each customer in the CIF to the firm and then develop standardized programs that appeal to most customers

One of the main benefits of the sale-leaseback transaction would be:

A. you can get a deposit back with no objection B. you have the option to lease the property back after the termination of the lease C. the ability of the seller to deduct all of his future rent payments as business expenditures D. the ability to maintain the book value of the new buyer

In monitoring sales in market tests, it is important to recognize that a large percentage of first-year factory sales represents:

A) sales to final customers. B) one-time stocking up by channels of distribution. C) increased growth of the product category. D) increased growth of the product type.