In monitoring sales in market tests, it is important to recognize that a large percentage of first-year factory sales represents:
A) sales to final customers.
B) one-time stocking up by channels of distribution.
C) increased growth of the product category.
D) increased growth of the product type.
B
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Which of the following is the most appropriate apology when writing a negative news message?
A) "I am sorry you had a problem with this product, and please know this issue will never happen again." B) "If this issue has created any problems for you, we are sorry." C) "I am sorry to hear of your difficulties with this product." D) "I am sorry to hear of your difficulties, as we sell millions of these products a year and no one else has expressed any concern with them." E) "I am sorry if anyone had difficulties with this product."
Nielsen's PRIZM features lifestyle clusters of every U.S. neighborhood based on geo-coding
Indicate whether the statement is true or false