The CRM portal helps to integrate all the different channels for interacting with the customer

The LATE MAJORITY:

A. make a lot of use of mass media. B. respond more to social pressure from other late adopters than to salespeople. C. make a lot of use of salespeople. D. use salespeople and have much contact with the early majority. E. have a lot of contact with early adopters.

Marketers who target consumers on the basis of their ________ believe that they can influence purchase behavior by appealing to people's inner selves

A) time famine B) sophistication C) money constrain D) social class E) core values