Marketers who target consumers on the basis of their ________ believe that they can influence purchase behavior by appealing to people's inner selves

Which of the following are examples of persuasion?

Khokho's Coffee House was the first company to introduce flavored coffee in the global market. It sells coffee in several different flavors, such as blueberry, cinnamon, and cranberry, based on the flavors preferred in each country. In addition, it also customizes its promotion message to fit with local cultures. In this scenario, Khokho's Coffee House is involved in ___.

a. Product invention b. Promotion adaptation c. Global marketing standardization d. Product adaptation