Khokho's Coffee House was the first company to introduce flavored coffee in the global market. It sells coffee in several different flavors, such as blueberry, cinnamon, and cranberry, based on the flavors preferred in each country. In addition, it also customizes its promotion message to fit with local cultures. In this scenario, Khokho's Coffee House is involved in ___.
a. Product invention
b. Promotion adaptation
c. Global marketing standardization
d. Product adaptation
Ans: a. Product invention
Business
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