The LATE MAJORITY:
A. make a lot of use of mass media.
B. respond more to social pressure from other late adopters than to salespeople.
C. make a lot of use of salespeople.
D. use salespeople and have much contact with the early majority.
E. have a lot of contact with early adopters.
Answer: B. respond more to social pressure from other late adopters than to salespeople.
Business
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