To hold audiences and maintain audience flow across all platforms while at the same time offering them other forms of content , the provider must ensure that
a. the audience has plenty of options to replay the content.
b. all the forms of that entertainment is branded. c. that it is offered in a linear fashion.
d. all content also has a game.
b
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Qualitative research is described by all of the following, EXCEPT:
a. It provides precise numbers for analysis b. It helps to explain the WHY behind an action c. It helps to "paint a picture" of your target audience. d. It helps you to better understand the feelings of your target audience.
Answer the following statement(s) true (T) or false (F)
1. When using a celebrity as a spokesperson, it is best if they have a connection to the product. 2. Distinctive voices are often easily remembered by audiences. 3. Sometimes the purpose of a multichannel campaign is to direct people to a single hashtag promotion. 4. When writing an ad campaign, don't repeat the same plot in different media.