Qualitative research is described by all of the following, EXCEPT:

a. It provides precise numbers for analysis
b. It helps to explain the WHY behind an action
c. It helps to "paint a picture" of your target audience.
d. It helps you to better understand the feelings of your target audience.

a

Communication & Mass Media

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Correctly identify the acronym FEMA:

a. Federal European Music Association b. Federal Emergency Management Agency c. Federal Emergency Management Association d. both B & C e. none of these

Communication & Mass Media

Rhetoric refers to the process of using symbols to influence or persuade.

Answer the following statement true (T) or false (F)

Communication & Mass Media