Answer the following statement(s) true (T) or false (F)
1. When using a celebrity as a spokesperson, it is best if they have a connection to the product.
2. Distinctive voices are often easily remembered by audiences.
3. Sometimes the purpose of a multichannel campaign is to direct people to a single hashtag promotion.
4. When writing an ad campaign, don't repeat the same plot in different media.
1. True
2. True
3. True
4. True
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The relationship stage in which individuals avoid discussing areas of differences is called
A) analysis. B) avoiding. C) stagnating. D) differentiating. E) circumscribing.
All of the following are true about communication in a high context culture EXCEPT
A) Communicators rely heavily on nonverbals to interpret meaning. B) Participants adapt readily to telephone conferencing. C) The location of assigned seats holds high significance. D) Formality and procedures play an important role. E) All of the above describe communication in a high context culture.