Advance payment made by an importer to an exporter normally takes the form of a sight draft

A complete statement of an industry's market potential must include which of the following elements?

A. The names of all potential customers B. An estimate of the maximum possible sales of a commodity or service C. An assessment of potential competitors D. The historical trends used to develop the statement E. Territorial assignments

A standardized marketing program involves ________

A) adopting the strategy that best fits a given target market B) consistently using the communication and distribution channels that entail the lowest costs C) adjusting the product to suit market preferences D) changing the features of the product to accommodate the host country E) changing only the communication message to suit the different target markets