A standardized marketing program involves ________
A) adopting the strategy that best fits a given target market
B) consistently using the communication and distribution channels that entail the lowest costs
C) adjusting the product to suit market preferences
D) changing the features of the product to accommodate the host country
E) changing only the communication message to suit the different target markets
B
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Using the push strategy is most appropriate when ________
A) consumers are able to perceive differences between brands B) the product being sold is an impulse item C) there is high brand loyalty for the product D) the product is a high involvement purchase E) consumers choose the brand before they go to the store
Eminent domain allows the government to take private property for public use after paying consideration
Indicate whether the statement is true or false