Using the push strategy is most appropriate when ________
A) consumers are able to perceive differences between brands
B) the product being sold is an impulse item
C) there is high brand loyalty for the product
D) the product is a high involvement purchase
E) consumers choose the brand before they go to the store
B
Business
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Higher depreciation rates:
A) allow assets to be depreciated more rapidly. B) decrease the CCA depreciation tax shield. C) allow more depreciation over the asset's life. D) Have no effect on the CCA tax shield.
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Marketing surveys have revealed that only about one-third of purchases are planned prior to reaching a store, which increases the importance of a product's packaging
Indicate whether the statement is true or false
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