A sample that has been determined by using a cost basis approach would be when the manager has discussed:

a) the statistical analysis with the research project director.
b) the competitor's marketing results with the research project director.
c) the previous marketing study with the research project director.
d) the budget with the research project director and they have decided to spend "all they can afford" on the project.

Ans: d) the budget with the research project director and they have decided to spend "all they can afford" on the project.

Business

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